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Apple now officially owns Shazam and for a bargain of $400 million. A bargain, I say, a bargain.
That is a good deal for Apple because now they can integrate the application technology with their streaming application.
Shazam was one of the first applications that delivered what the user was looking for. For many users, it was like magic on a mobile phone.
Starting tomorrow, Apple users can experience a “daily surprise” from the App Store.
We also suspect that this is a free app or game. Offers run until Sunday, December 29.
Last year, Apple held its annual “12 Days of Christmas” promotion, in which it offered a wide variety of free apps and content during the 12 days that run until December 25.
Still, in 2014 Apple channeled this campaign according to several reports. Currently, a surprise teaser has appeared for some users in Asia and Australia through the App Store, but you can expect this soon to be available everywhere.
Shazam Was A Great Addition To Apple
Shazam allowed users to identify a song, letting the listener hear a small fragment of the song.
Shazam identifies songs based on an audio fingerprint, the user marks a song for approximately 10 seconds, and the application generates an audio fingerprint.
The application would then try to match the sound patterns to the millions of songs it had in its database.
The application grew to be able to identify music, movies, TV shows, advertising, using only the device’s microphone, and analyzing a small sound sample.
Shazam 150,000,000 Users
Shazam has been downloaded more than a billion times and has more than 150,000,000 active users per month.
People still use the app to identify 20,000,000 songs a day.
We can see how this is a natural fit for Apple and how it can significantly enhance the music discovery experience for its users.
Shazam also has augmented reality technology, so there’s a lot of potential for other applications.
Shazam was one of the first applications to be released in the app store, quickly becoming a favorite with music fans around the world.
Besides, while Apple Music has 36,000,000 subscribers, Shazam could also bring 7,500,000 new subscribers to its music broadcast service.
This acquisition means that Siri’s music recognition will be better integrated with Shazam’s technology.
But what Apple is most likely to see are the learning capabilities of the Shazam platform.
Apple will benefit significantly from integrating Shazam’s technology into its neural engine.
However, the most immediate difference Shazam users will see is that the ads in the app will go away.
Finally, the app will offer an ad-free experience for its users.
THERE’S AN APPLE MUSIC PROMO, TOO
If you’re a long-time Spotify user who wants to try Apple Music for the first time, the company offers a six-month free trial period.
You can sign up with Shazam, a music recognition tool Apple purchased in September 2018.
Also, you can identify a song with Shazam on an iPhone or iPad (or, if you already have the app, select one of your tracks previously named by Shazam) and select “Open on Apple Music.
You will then be asked to subscribe to Apple Music and will not be charged until June 2020.
We recommend that you enter a notice on your Apple Music phone or calendar the day before the end of the trial period.
If you’re still trying out, you can continue and let the first invoice go into effect.
But if you realize you never opened the application and choose to cancel it, you won’t lose anything with it.