It’s true Apple now officially owned Shazam and for what a bargain $400 million. Pennies I say, pennies.
It is a very nice deal for Apple since it can now integrate the app’s technology with Apple streaming app.
Shazam was one of the 1st apps that delivered what the user was looking. For many users it was like magic on the cell phones.
Shazam Is A Great Addition To Apple
Shazam allowed users to identify a song by letting the Listen to a small fragment of the music.
Shazam identifies songs based on an audio fingerprint, the user tags a song for approximately 10 seconds, and the application generates an audio fingerprint.
The app would then try to match the patterns of the sound to the millions of songs that it had in its database.
The application has grown to be able to identify music, movies, television shows, advertising, by just using the microphone of the device and analyzing a small sample of sound.
Shazam 150,000,000 Users
Shazam has been downloaded more than a billion times and has more than 150,000,000 active users per month.
People still use the App to identify 20,000,000 songs a day.
We can see how this is a natural fit to Apple, and how this can greatly improve music discovery experience for its users.
Shazam also possesses augmented reality technology, so there’s lots of potential for other applications.
One of the first apps to launch in the app store and quickly became a favorite for music fans everywhere was Shazam.
Moreover, while Apple music has 36,000,000 subscribers. The ownership of Shazam could also bring of 7,500,000 new subscribers to its music streaming service.
This acquisition means that Siri´s song recognition will have better integration with Shazam technology. But what Apple is more likely to see is the machine learning capabilities of Shazam’s platform.
Apple will greatly benefit of the integration of Shazam’s technology to his neural engine. However, the most immediate difference that Shazam users will see is that the ads on the app will go away.
Finally, the app will offer an ad-free experience for its users