As crazy as it may sound the fast-food giant is asking applicants to send them ten seconds Snapchat video application. McDonald´s what
Moreover, while this is a new social method for attracting workers McDonald’s is innovating is recruitment methods by starting a campaign of “SnapChats Applications.”
The ten-second video sent to McDonald’s functions like a preliminary application. If the person is indeed is selected it will then get a link to the company’s career page. Where the person can choose if it wants to fill or not the application form.
Let’s not forget that McDonald’s will need an estimate of 250,000 workers to fill its ranks for the summer. It is a great new way to attract young people into its workforce.
The majority of people hired at the company are between 16 to 24-year-old. And many of them are just doing summer gigs.
In our days fewer teenagers are working for example in the 1970s nearly 60% of teenagers were working. While today statistics show that only about 35% of teenagers are working.
The Snapchat lens even lets applicants place visual nametags on their chests to digitally see what it might look like to be one of the company employees.
Not only the app is extremely popular with more than 160 million active users around the world. But it also allows users to share photos and videos with ease.
Moreover, here is a new and innovative way that McDonald’s used to find employees.
However, McDonald’s is going in the right direction to find those teenage workers whose preferred method of communication is social media.
One can even say that their phones are the center of their lives.