Best Email Marketing Solutions for Shopify – The Ultimate Guide

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Written By Sergio Peixoto

Sergio is the Global Editor in Chief of TrendingWoke. He has worked for the company for over a decade and has published over 200 articles. He is a tech, cryptocurrency, and programming enthusiast who can bore anyone about task management, tracking, and the latest AI innovations.

Do you run a store on Shopify? Are you looking for email marketing solutions that work with Shopify?

There are many excellent email marketing services for Shopify stores. But not every service works well with Shopify. Most do not.

I have compiled this list of the best email marketing services for Shopify. These services will help you attract more customers, increase sales, and make more money with your Shopify store.

I will detail each of these services and tell you exactly how they work. Then I will share my personal experience with them. This way, you can decide if it’s worth trying them out.

Best Email Marketing App for Shopify Criteria

The best email marketing solution should be able to help marketers send personalized messages to their customers across multiple channels such as mobile, social media, text messaging, and more.

The platform lets you personalize every aspect of your communications, including subject lines, text, images, call-to-actions, and more. You can even use it to manage your SMS campaigns.

The platform should fit seamlessly into your existing workflows so you can focus on what’s important – growing your business.



FirePush is a Shopify app that automates retargeting and provides push notifications, SMS, and email campaigns to increase sales. The app sends support messages via web push notifications and runs abandoned cart recovery campaigns.

You can also set up an abandoned cart notification with three messages sent at a time of your choosing to catch a potential shopper’s attention and encourage them to complete their order.

A countdown timer for push campaigns is another feature of FirePush that gives customers a sense of urgency. You can also add an image to the push notification to increase its effectiveness.

You can also use push notifications for retargeting customers and encouraging them to make another purchase. You can use discount and inventory notifications to redirect visitors who want to buy a specific product.

FirePush offers several benefits:

  • Provides three channels in one application to support multichannel marketing;
  • Campaigns with automated push notifications, such as reminders for abandoned purchases;
  • Offers a variety of promotional options, such as flash sales and special offers;
  • Automatic delivery and confirmation of orders;
  • Offers flexible sign-up forms for acquiring subscribers;
  • Detailed reports are provided.


  • Free: $0.00/month;
  • Basic: $15/month;
  • Pro: $29/month.


Growave is an all-in-one marketing platform that enables you to send email campaigns, create loyalty programs, product reviews, wish lists, recommendations, and much more, as well as use social media. Do you want to reap all the benefits of working with an advertising agency without incurring additional expenses?

The app helps you reach your target audience comprehensively and efficiently. Wish lists, for example, with reminder emails, can help you bring back orders and reduce order abandonment. Customer loyalty is increased through loyalty and referral programs. Product reviews are simple to collect and share, increasing customer trust in your brand.

The key features of Growave are:

  • Increased traffic through a referral program;
  • By implementing loyalty and rewards programs, we have increased customer loyalty;
  • Email campaigns targeted at specific audiences;
  • Social proof and photo reviews increase conversion rates;
  • Interact more effectively with your customers with a comprehensive set of tools;

The price is:

  • Free plan;
  • Starter plan: $29.99/month;
  • Growth plan: $69.99 per month;
  • Enterprise plan: $299.99/month.

Active Campaign

Active Campaign
Active Campaign

ActiveCampaign is one of the most popular email marketing tools out there. They are known for building a robust email marketing automation platform that helps thousands of small businesses achieve better email marketing performance worldwide.

ActiveCampaign is a top email marketing tool with a 4.4-star rating on the Shopify App Store. The company’s customer experience automation platform helps over 130,000 businesses develop meaningful customer relationships worldwide. ActiveCampaign typically eliminates silos that hinder customer relationship channels, creating the ideal environment for your Shopify business to grow.

Their solution includes everything you need to build and manage campaigns, including email marketing, marketing automation, lead management, sales intelligence, and more. With over 500 pre-built campaigns, you won’t ever feel overwhelmed again.

They offer a wide range of integrations for major platforms like Shopify, Facebook, Slack, Salesforce, Stripe, HubSpot, and Zapier, making it easier to automate tasks and processes while saving time.

The company will also offer a 14-day free trial period to give its customers a taste of the services.

The team behind ActiveCampaign is incredibly active on Twitter. You’ll find regular blog posts, helpful articles, and videos about using their product.


The Shopify app Automizely Emails & Popups has a 4.9-star rating and promises to turn you into an open rate guru. It has a very user-friendly interface, and all the features are designed to help you connect with all your contacts to grow your business.

This app has everything you need to generate leads, increase conversion rates and accelerate sales. Opt-in email forms, responsive pop-ups, designer-created templates, and targeted push notifications are also included. In short, this app is designed to give you all the tools you need to grow your business.

Email marketing software is a powerful tool that allows you to create engaging email marketing pop-ups to attract leads. All your email marketing campaigns are optimized for mobile use, and customer service is available 24/7 via live chat or the extensive help center website.

Shopify Insights is a tool that lets you segment your email subscribers and send them personalized emails based on their purchases from your store. You can also use various pop-ups to collect email addresses in your store and use them to grow your email contact lists. To optimize your email campaigns, use the tool’s built-in integration with Shopify and the Shopify API, or visit

You will pay $11 per month if you want to send unlimited emails to up to 600 contacts. There are 6,000 contacts included in the Essential plan, which costs $25/month. Automizely is free for up to 300 contacts, but if you have thousands of contacts, the basic plan costs just $5/month.

Key features

  • Automatic sending of newsletters with special offers and seasonal promotions.

Avada Sms and Email Marketing

Avada Sms and Email Marketing
Avada Sms and Email Marketing

AVADA Marketing Automation is one of the most popular tools used by small businesses to automate their marketing activities and grow their customer base. It’s one of the top-rated online marketing platforms with over 50,000 active installations. And now you don’t even have to know how to code to use it.

AVADA makes it easy to set up automated emails, text messages, and pop-ups with built-in workflows, templates, and integrations. You can even import leads directly into your CRM, converting customers more effortless than ever.

Plans start at $9/month.

5.0 stars (111 reviews) 



Email marketing software provider AWeber offers one of the most comprehensive libraries of pre-built email templates. Not only does AWeber provide over 700 different templates, but it also allows you to create custom messages using drag-and-drop. You can even use AWeber’s drag-and-drop editor to design your template.

The tool includes everything you would expect from a powerful email marketing app, including audience segmentation, autoresponders, and automated campaigns. With these tools, it’s easy to keep up with the latest trends while saving time and money.

Key features:

  • Choose from over 700 pre-built email templates.
  • Create emails quickly with a drag-and-drop email designer
  • Target customers based on their behavior and location with robust segmentation
  • Plan your campaigns with automated workflows

Who should use AWeber:

AWeber is an excellent Shopify app if you have a small subscriber list and are just starting with email marketing.

  • Those who need more advanced features may want to look elsewhere.

AWeber’s main features include:

  • Displaying pop-ups;
  • Every 15 minutes, data is synced;
  • There are over 700 email templates available.


  • Free trial for 30 days;
  • $5/month.

Campaign Monitor

Campaign Monitor
Campaign Monitor

Campaign Monitor is one of those tools that you either love or hate. Simple users might find it exactly what they need. But it won’t do the trick if you’re looking for something powerful. You’ll probably get frustrated when you try to use it.

That being said, Campaign Monitor does have some good points. For example, it offers a decent visual journey builder. And while it doesn’t offer many sophisticated segmentation options, you can divide customers into different segments based on location, purchase history, etc.

Campaign Monitor’s biggest drawback is that it lacks some key features. For example, it doesn’t support dynamic content, such as product recommendations. It also lacks many basic automation features, such as sending emails automatically, creating drip campaigns, or setting up autoresponders.

Overall, however, we think Campaign Monitor is a reliable tool. It’s easy to learn and offers a few useful features. We wish it had a little more power under the hood.

Main features:

  • Create email automation with this great visual journey designer
  • Customer segmentation features that increase revenue by leveraging customer data.
  • Marketing automation workflows
  • Shopify users should use this email app
  • Small businesses and beginners looking to start email marketing will find Campaign Monitor a great tool.


Rates start at $9/month, depending on the number of contacts. 

Cm Commerce Email Marketing

Efficient segmentation to deliver messages to your clients at the right time and make any initiative and response a proper connection.

Collect and exploit feedback: Create trust by collecting and sharing ratings and photos for your brand, then immediately incorporate favorable reviews into your campaign.

Constant Contact

Constant Contact
Constant Contact

Constant Contact is one of the oldest email marketing suites and was founded in 1999. With over 30 million customers worldwide, it offers a wide range of tools for marketers who want to improve their emails’ open rate, deliverability, and conversion rate.

The email marketing app includes standard features such as sign-up form, segmentation, email creation, and email automation. The email builder works well, though UI is a bit clunky, especially compared to newer competitors. You can still find some lovely templates, though.

Although Constant Contact is quite outdated, it offers some valuable features that aren’t too common in this field. For example, a survey box, an event box RSVP, and a product box. These features make it easier to collect data and personalize emails better.

As for email automation, Constant Contact’s Workflow Builder is a bit basic. While it allows you to automate some processes within your campaigns, it doesn’t offer much flexibility. For example, you can’t send automated follow-up emails based on specific events.


If you are a blogger or want to create content and automate your workflow, ConvertKit may be just what you need. This tool can connect your blog or YouTube channel with your e-commerce store to create a seamless customer experience. With a drag-and-drop editor, you can quickly set up auto-responders, send emails, or even add custom HTML code to your campaigns.

You can also use ConvertKit to divide your list into different groups. For example, you can target specific groups of people such as “veterans,” “first-time buyers,” etc. Then you can create automated emails based on their interests.

The pricing plan starts at $24 per month and goes up depending on the number of contacts you have. The starter package includes everything you see above, RSS feeds, scheduled posts, and unlimited A/B testing. If you want to start small, you can try the 14-day free trial.


  • Email marketing made easy
  • Create beautiful emails without programming knowledge.
  • A landing page builder that allows you to build unlimited landing pages
  • Emailing without limits
  • Editor and landing page builder with drag and drop
  • Segmenting and tagging audiences
  • Free migration from a previous email marketing tool is also available.

Brands use ConvertKit because:

  • They want to build relationships with their customers.
  • They want to automate the follow-up of leads.
  • They want better customer support.

Dotdigital Email Marketing

Dotdigital Email Marketing
Dotdigital Email Marketing

Dotdigital is a powerful email marketing solution designed specifically for eCommerce businesses. To increase customer engagement and conversion rates, you can automate emails across all channels – including mobile and social media. It even lets you send personalized product recommendations based on what customers view on your website.

The app works with popular platforms like Shopify, BigCommerce, Magento, WooCommerce, WordPress, and others. And since it integrates with these systems, you don’t have to worry about another tool for your email marketing.


Drip is the app for you if you want to control every aspect of your workflow down to the smallest detail – no matter how often you send emails or call customers. With Drip, you don’t just automate tasks.

You manage your entire customer experience. From triggering events based on specific actions to visualizing everything happening, Drip ensures your team is always up to speed and ready to take action.

Key features include:

  • Automation workflows cover the entire customer journey, from trigger points like order placement, total spend, and even the brand your customer purchased.
  • Email builder for faster email creation
  • A/B testing to find out what works and what doesn’t

GetResponse: Ecommerce Marketing Automation

GetResponse Ecommerce Marketing Automation
GetResponse: Ecommerce Marketing Automation

GetResponse is one of the oldest email marketing platforms on the market. It’s been around since 1999, and it’s seen some ups and downs over the years.

But now it seems like they’re finally making a comeback. The customer base is growing again, and the company just launched a campaign tool called Campaign Builder.

You can create automated emails based on triggers, such as purchasing a product. GetResponse offers a generous freemium model that lets you try out all of its features for 30 days.

If you like what you see, you can upgrade to one of three paid plans that range from $15 per month to $99 per month for up to 1,000 emails sent. There are also two additional plans, GetResponse MAX and GetResponse MAX², which offer even more flexibility.

App features include:

  • Creating highly relevant campaigns is possible with deep data integration;
  • Segmentation options have been enhanced;
  • Follow-up that is smart and automated;
  • Create beautiful emails with this tool.


  • Free 30-day trial;
  • Monthly plans start at $5.

Hive.Co: Email Marketing

Hive.Co Email Marketing
Hive.Co: Email Marketing

With, you can send messages to qualified individuals based on their purchase history, commitment level, and socioeconomics. You can segment your list into groups depending on your goals. For example, you could target people committed to your brand, those who have purchased from you in the past, and those who live in certain areas. Then, you can use the segments to customize your messages.

Jilt Email Marketing

Jilt‘s goal is to make it easier for you to grow your business through email marketing. Jilt has you covered whether you want to expand your cart abandonment prevention strategy, increase customer retention rates, or simply automate your existing campaigns. Jilts believes in simplifying email marketing and is committed to assisting you in reaching your goals.

Jilt offers the following advantages:

  • Boosts profits in a short period;
  • Email-based abandoned cart prevention;
  • Newsletters in multiple languages;
  • Editing of letter designs is simple.


  • Plan for free;
  • Monthly growth plan: $29.

Kevy E-Commerce

Kevy E Commerce
Kevy E Commerce

The best way to ensure you reach your target audience is to send emails that reach them. With Kevy, you can personalize every email you send your customers without manually entering data into each campaign.

You’ll get real-time insights into how your campaigns are performing and what changes you should make to improve performance in the future. And because Kevy integrates with MailChimp, you don’t even have to worry about sending emails yourself – we take care of everything.


Klaviyo is an email marketing app built specifically for Shopify stores. With Klaviyo, merchants can send emails to customers and prospects in real-time, based on triggers set up within their store. Merchants can use pre-built email templates to kick off automated campaigns or build custom ones from scratch. And because Klaviyo works directly with Shopify, there aren’t any additional fees involved.

Key Features Include:

Email Templates – Create personalized messages easily with well-designed templates.

Automation – Set up automated emails triggered by events such as purchases or product reviews.

Integrations – Use Klaviyo to connect with over 100 different services, including Facebook, Amazon, PayPal, Stripe, and many others.

Marketing Automation Workflows – Build out complex automation that triggers multiple actions across your customer journey.

Text Marketing – Send text messages via mobile phones or desktop devices.

Machine Labs ‑ Email Marketing

Machine Labs ‑ Email Marketing
Machine Labs ‑ Email Marketing

Advertising on Shopify has become so automated that it’s easy to track all your promotional efforts in one place and begin to understand your customers. Let us help you do the information research and email distribution to help you automate and increase your sales. Advertising is now simply pulling data from Shopify in a single step and tracking all of your promotional campaigns in one place.

We make it simple for you to attract customers by sending them pre-written email campaigns encouraging them to repurchase. Make your message stand out from the crowd using our simplified email editorial manager. We have a library of 500,000+ outstanding free images, GIFs, image channels, and more.


MailChimp, one of the world’s most popular email marketing software providers, announced that it’d relaunched its collaboration with Shopify, making it easier for businesses to integrate their e-commerce store with their MailChimp accounts. Customers can now access their Shopify data directly from their MailChimp dashboard, making it easy to sync product information, customer profiles, and shipping addresses.

This feature brings together two of the most prominent players in digital commerce and enables merchants to reach their customers wherever they’re online. With over 200 million active users and millions of products on the Shopify platform, MailChimp offers a comprehensive set of tools to help brands build relationships with their customers and increase sales.

The integration is completely free for both parties. Merchants log into their Shopify store and select “Connect with MailChimp.” From there, they’ll see a list of options, including sending newsletters, creating campaigns, and managing lists. They can also view their recent activity, such as emails or unsubscribes.

With the latest update, MailChimp has added some additional features, such as sending personalized messages based on a customer’s preferences and demographics. It includes language, gender, age, location, and interests. For example, if someone signs up for an event, MailChimp might suggest nearby restaurants or stores where the customer can buy some takeaways.

In addition, MailChimp allows merchants to add custom fields to their emails to customize how they communicate with their customers. There are many fields available, ranging from simple text fields to multiple choice questions. Some examples are whether a person wants to receive phone calls or SMS, what payment method they prefer, and how often they want to receive promotional emails.

Merchants can also opt out of sharing their personal information with MailChimp. If they choose “No,” they’ll not be able to see their customer profile or activity history. However, they’ll still have access to the other features offered by MailChimp.

Numerous resources are available for those who want to learn more about MailChimp. The company offers a step-by-step guide on how to use it for your brand.



MailerLite is an easy-to-use email marketing solution that helps businesses grow their customer base. This tool offers various options that help companies automate repetitive tasks and generate leads. You can use it to send out personalized messages to customers, promote products and services, and track conversions.

The app provides many features, including email creation, pop-up windows, landing pages, social media integration, and lead generation. It supports multiple languages like English, Spanish, French, German, Italian, Portuguese, Dutch, Turkish, Arabic, Hebrew, Chinese, Japanese, Korean, Thai, Vietnamese, Indonesian, and Filipino.

You can import contacts directly into MailerLite from Gmail, Outlook, Facebook, Twitter, LinkedIn, XING, VKontakte, Instagram, and Telegram. There’s even support for importing CSV files. Your data is stored locally on your device, so you don’t have to worry about syncing anything.

Here are some highlights of MailerLite:

  • Sales tracking and powerful data synchronization
  • Importing product information and images to emails;
  • Newsletters based on previous purchases;

The price is free.



With over 300 customer reviews and 4.4 stars, Marsello helps e-commerce businesses improve their conversion rates with email, text messaging, loyalty programs, and more. Customers are excited because Marsello gives them the tools to build and manage their entire omnichannel strategy. They can use Marsello’s robust reporting capabilities to see how each channel is performing and what needs to be improved.

The app includes four main components: Email Marketing, Text Messaging, Customer Engagement Programs, and Landing Pages. Each component provides a complete solution for managing your customer data across all channels.

With Email Marketing, you can send emails directly from the app. You can segment lists by location, device type, interests, etc., and even add custom fields to capture additional information about your customers. You can also set up autoresponders and integrate your existing email systems. This way, you can easily stay in touch with your best customers and manage leads throughout the sales process.

Text messaging lets you send messages to your customers via SMS, Facebook Messenger, WhatsApp, Viber, WeChat, Telegram, Line, KakaoTalk, Slack, Kik, and others. You can segment lists like emails and even insert custom fields to collect additional information. These messages are sent automatically, so you can focus on growing your business without having to spend hours manually sending texts.

You can reward your loyal customers with special offers, discounts, coupons, sweepstake entries, and more with loyalty programs. You can track purchases, analyze trends, and automate rewards. Your customers feel valued, and you increase customer loyalty and boost sales.

In a snap, landing pages let you create high-conversion web pages, such as product detail pages, checkout pages, and thank you pages. You can customize the templates based on your brand colors, fonts, logos, and more. Once you’re done, you can publish the page immediately or schedule its release for a later date. You can embed the page in posts for social media, emails, or other channels.

Marsello has the following definite advantages:

  • Eliminates marketing guesswork;
  • Efficient email newsletters;
  • An excellent template database;
  • Opportunities to boost customer loyalty;
  • A high level of customer service.

Paid plans start at $49 per month, depending on how many subscribers you have.



Omnisend is an email and text messaging app that helps retailers build better relationships with their customers. This email marketing software allows you to automate your workflow, including sending welcome emails, transactional emails, social media automation, and more. You can use it to send newsletters, follow up with abandoned carts, remind customers about upcoming sales, and much more.

The platform also offers a wide range of tools for marketers to test different variations of their emails, such as A/B testing, segmentation, and dynamic content. You can easily set up automated sequences triggered based on events like cart abandonment, purchase confirmations, or customer feedback.

With over 500 integrations, Omnisend works seamlessly with most major CRM platforms. You can sync contacts directly from your database, import lists from Gmail, Facebook, LinkedIn, Twitter, Shopify, and others, and integrate with Zapier. With Omnisend, you can connect your email account to your store, manage multiple accounts simultaneously, and track every interaction with your customers.


Designer Email Templates: With OrderlyEmails, you can create beautiful, professional-looking emails, customize them quickly, and add upsell features like coupons and offers. You’ll find more than 200+ ready-to-use templates for any online store.

All templates come with a free trial period where you can try our templates and see how they fit into your workflow. If you’re already using Shopify, you can use our templates as a starting point for creating your emails. Or if you’re just getting started, we’ve got you covered.

The templates are designed to fit seamlessly into your existing email marketing system.

Beautiful Email Designs: We offer hundreds of different layouts, colors, fonts, images, and animations to help you stand out from the crowd. Each template includes everything you need to start sending custom emails today.

Include Upsells & Coupons: Use our templates to send automated follow-up messages encouraging customers to buy more products. Include a discount code on your sales page to offer special discounts to loyal shoppers. And add a review form to let your customers know what you think of their purchase.

No subscription fees: Get access to our entire template library for just $29 per month. This price includes unlimited access to our templates and a free trial period. After the free trial period expires, you can continue to use our templates indefinitely at no additional cost.



Privy is one of the most popular email marketing software solutions for Shopify stores. Its powerful automation features allow merchants to personalize emails based on previous behavior and send relevant messages when customers are ready to buy.

It includes sending personalized emails based on customer behavior, such as cart abandonment, product purchases, and even specific search keywords. Merchants can also set up automated follow-ups to increase conversion rates and grow their contact list.

Privy’s email capture feature allows merchants to create opt-in campaigns where customers can quickly sign up to receive future emails. A merchant’s list of potential customers grows due to acquiring new leads.

The company also offers a variety of custom templates that You can customize according to the merchant’s preferences. These can range from simple text-based emails to full HTML newsletters.

Key customizable features include a wide range of mobile-friendly ads. These include scroll boxes, website banners and flyouts, announcement bars and pop-ups, and embedded sign-ups.

They also offer an automatic A/B testing feature that allows merchants to compare different versions of their ads and see how each performs. Once the best version is determined, the system automatically sends the best ad to all subscribers.

The templates are easy to implement, and the dashboard navigation makes setting up the basics like exit intent, abandoned carts, and welcome sequences reasonably simple.

In other words, Privy does what it says on the box – it makes you look good with little effort.

You can get started with Privy for free, but only up to a hundred subscribers (and without advanced options). 

Privy offers the following features:

  • Subscriber-motivating pop-ups;
  • Syncing contacts with Klaviyo and Mailchimp;
  • Discount and special offer push notifications;
  • Re-engage old customers with a newsletter;
  • Coupon code creation and distribution.


  • Install for free (free for up to 5,000 average monthly views);
  • The text plan costs $10 per month;
  • Plan for email: $13/month;
  • Monthly conversion plan: $20;



Seguno is a tool designed especially for beginners. With Seguno, you don’t need to worry about building email lists, creating automated marketing sequences, or managing complex automation. All you need to do is add your products, select your audience, and start sending emails.

Key Features:

• A robust reporting system that lets you see exactly how well each campaign performed

• Automation workflows that let you quickly set up sequences of actions based on specific events

• Discount codes that are automatically generated and linked to your Shopify stores

• An extensive library of pre-built workflows that make it easy to send out targeted emails


Sendinblue is a well-rounded service designed with Shopify merchants in mind. This app allows you to send emails via text messages, Facebook Messenger, WhatsApp, Slack, Telegram, and even voice calls. You can segment customers based on what action they took within your store, such as adding items to the cart, checking out, etc., and you can send different types of messages depending on the action they performed. For example, you could send a discount coupon code to someone who added something to his shopping cart while sending another person a survey about the product.

Key Features:

• Drag & Drop Editor – Create beautiful email templates without writing a single line of code

• Segmentation Based on Customer Actions and Behavior

• Automate Your Marketing Campaigns Using Email Templates

• Add Multiple Contacts With One Click

• Customize Messages Based On User Behaviour



Discounts and rollbacks in moments: You can set up a refund or rollback alert and receive an email when your item is refunded or back in stock.

Build real-time email crusades: Using our continuous email campaign builder, you can create an impressive email mission and review it simultaneously.

Smart store gadgets: Manageable gadgets determine your guests’ experience for general memberships and item alerts. 

Sendtinel offers the following advantages:

  • Newsletters with discount coupons and stock descriptions;
  • Sharing media files via email is simple;
  • Visualization and management of customer notifications.


  • No charge;
  • A monthly fee of $14.99 is charged for lite;
  • The pro version costs $49.99 per month;
  • A monthly fee of $299.99 is also included.

Shopify Email

Shopify Email
Shopify Email

Shopify unveiled its very own email marketing tool called “Marketing Suite.” This email marketing app offers free, Pro, and Enterprise pricing tiers. Each tier includes different features and capabilities.

The free version gives you access to unlimited emails, up to 5,000 contacts, and 500 campaigns.

You’ll need to purchase a subscription if you want to go beyond that limit. For example provides additional features like segmentation, multiple domains, and the ability to sync your data across devices.

Shopify Email is one of the best email marketing tools we’ve tested, thanks to its intuitive interface, easy setup, and comprehensive feature set. 

Here are some of our favorite things about Shopify Email:

  • An extensive library of pre-designed templates
  • A drag-and-drop editor makes creating new templates quick and simple
  • Advanced audience segmentation lets you target customers based on their behavior
  • Campaign reporting gives you insight into how well each email performed
  • You can even send out multiple campaigns within one template

Smartr Mail

SmartrMail is a powerful tool that helps eCommerce businesses grow sales. It can do just that if you want something to help you generate leads or increase conversions.

With SmartrMail, you don’t have to worry about manually creating emails because we’ve covered you.

We’ll take care of everything from designing your emails, sending them out automatically, and analyzing how well they’re performing. You can even use our data insights to make smarter decisions about your campaigns.

Key Features Include:

  • Email Design Generation – Create professional-looking emails that look straight from your shop.
  • Segmented Audience Targeting – Segment your customers into different groups depending on their wants and send them relevant messages.
  • Product Recommendations – Send personalized recommendations based on products similar to those purchased by your customers.
  • Data Insights – Get real-time reports on your campaign performance.

Spently Email Templates

Spently Email Templates
Spently Email Templates


Unlike the other email marketing tools on our list, Spently strictly focuses on using notification emails like Order Confirmation, Shipping Updates, Abandoned Checkout, Welcome Email, Receipts, Pickup & Delivery Notices, and much more.

This means you can’t do anything else with Spently except send notifications. You can’t send one-off newsletters or popup forms to grow your list, etc.

So if you’re looking for something simple, this might be what you want. If you’re looking to level up your notification emails, though, it’s worth considering.

Spently has 520+ reviews with an average rating of 4.9 stars.

Spently’s key features include:

  • Templates that are beautiful and customizable;
  • Newsletters with promotion codes;
  • Increases customer retention.


  • Installing the starter plan is free;
  • The essential plan costs $99.99 per month;
  • The growth plan costs $199.99 a month;
  • The premium plan costs $399 per month.

Springbot Marketing Automation

Springbot solutions for email, SMS messaging, online advertising, and social media; Springbot helps eCommerce businesses across many different areas such as affiliate marketing, product recommendations, customer support, etc. While they offer an email Marketing solution, it may not necessarily be the best option for smaller eCommerce businesses, based on the ratings and reviews.

Springbot has a 4.2-star rating and over 100 reviews. 

Springbot has other great features as well:

  • Email tools that are great for interacting with customers;
  • Organize ad campaigns and motivate customers;
  • Recommendations and reports;
  • Management of analytics data.


  • Install is free;
  • It’s $199 per month. 



Advanced features such as support for multiple wish lists are available by default. Share wish lists with friends and family via email and social media.

Swym is an e-commerce platform that lets you sign up for back-in-stock and pre-order alerts. You can enable anonymous shopping or limit it to signed-in customers only. Swym is available on the following platforms: Shopify, Shopify Plus, BigCommerce, Magento, and others. Discover back-in-stock and pre-order notifications.

Email notifications with 30 to 35 percent click-through rates and conversion rates of 20 percent increase engagement and sales. Grow your email list by allowing customers to sign up for notifications. Automatically notify them when products are back in stock.

Run targeted Facebook and Instagram campaigns. Improve your understanding of the demand for new and out-of-stock items. Explore insights and analytics.

Sylvio is a leading developer of Swym, a store-level dashboard that provides metrics and reports on app activity in your store. Detailed reports make it easy to find the customer and product information you need to run your business with outstanding performance. Robust Javascript APIs allow you to fully customize and extend any of our apps.

Best Email Marketing for Shopify: Conclusion

As you’ve seen in our roundup of the best Shopify email automation software, there isn’t just one “best” solution. Instead, each offers something different: flexibility, simplicity, pricing, or features.

Most importantly, each solution we reviewed can help you automate email marketing. So which solution is best for you? That depends entirely on your needs.

If you want to set up a campaign without having to write code, then ConvertKit is probably the easiest solution. It would be best if you still learned how to create segments and triggers and send emails, which makes it easy to get started.

If you’re looking for a solution that makes multiple managing stores and customers more manageable, you should check out Klaviyo. This SaaS platform lets you segment lists based on product categories, location, purchase history, etc.

For those who want integration with third-party apps, SmartrMail is the perfect solution. With this solution, you can harness the power of AI to personalize your messages and make them relevant to individual shoppers. What’s more, you can create custom templates and workflows that allow you to create unique experiences for each customer.

Finally, MailChimp is the best option for adding additional features like subscriptions, discounts, and coupons. MailChimp lets you create beautiful newsletters and offers numerous options for creating dynamic landing pages, popups, and forms.

So which tool did we pick as the winner? Well, it’s not easy because each solution has strengths and weaknesses. However, in terms of overall value, we think ConvertKit is the clear winner. It’s easy to set up, affordable and gives you everything you need to launch powerful email marketing campaigns.

There are several key features of the service, including:

  • Smart email automation;
  • Tools for advanced segmentation;
  • Personalized emails.


  • Up to 1,000 contacts: $29/month;
  • A monthly fee of $7 is charged for 5,000 contacts;
  • Monthly fee of $119 for 10,000 contacts.

Email Marketing Services Faq

There are several email marketing software solutions, each unique offering features.

Here are some of the most popular:

Data management and CRM integration: Many vendors offer data import and export tools that allow you to transfer contacts into your CRM system quickly. It makes it easier to track your relationships over time.

Contact list management: Most email marketing platforms allow you to organize your contacts into folders based on criteria such as industry, function, location, or date. You can segment your contacts in many ways.

Campaign creation: Some providers offer drag-and-drop campaign creation tools. With others, you’ve access to pre-made templates. Still, others let you create your template.

Reporting: Reporting options vary widely among vendors. Some offer basic reporting options, while others go beyond basic analytics.

Integration: Integration with third-party applications varies widely. Some vendors integrate with Salesforce, Marketo, Hubspot, and Zoho. Others don’t.

What Is the Most Popular Email Marketing Software?

Shopify Email

Shopify is one of the world’s leading eCommerce platforms, used by over 200,000 merchants. In addition to being an easy way to sell products online, it offers powerful automation features and a robust API. Shopify Email allows you to send emails directly from within the platform. You can use templates, import lists, and even trigger events based on customer actions.


SendinBlue is a cloud-based email marketing platform designed specifically for small businesses. It includes tools like autoresponders, segmentation, and analytics. With SendinBlue, you can manage multiple campaigns simultaneously and easily track performance metrics such as open rates, unsubscribes, bounces, complaints, etc.


ActiveCampaign is a simple CRM system that makes managing contacts and leads easier. It offers various ways to organize data, including tags, categories, and custom fields. Plenty of integrations are available, too, allowing you to sync contact information across Gmail, LinkedIn, Facebook, Twitter, and many others.

Does MailChimp Offer Email Marketing for Shopify?

MailChimp recently announced that they’d discontinue their integration with Shopify, citing “unresolved issues.” That caused a stir in e-commerce, as many had relied on the tool to send emails to customers.

MailChimp did offer a solution called Shopify Connect, but it didn’t include all the features of the original integration. There are many alternative ways to send emails to customers through Shopify.

One of those ways is Zapier, an app that lets you automate specific actions across multiple apps and platforms. For example, you could set up a Zapier that sends an email when someone adds a product to their cart. Or you could add a Zapier that automatically sends customers a coupon code when they place an order.

There are dozens of options, so look and see what works best. If you haven’t already, sign up for a free account with Zapier and start automating your workflow today.

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