Best Email Marketing Solutions for Shopify – The Ultimate Guide

Are you looking for the best email marketing solutions for your Shopify store?
Search no more!

In this guide, you’ll learn about the top email marketing services available for Shopify, from strategies to campaigns.

Find out how each of these services works and how you can use them to increase sales and make more profits. Plus, get examples of how others have used them to create successful email campaigns.

Whether you’re an experienced Shopify store owner or a new ecommerce entrepreneur, this guide has something for everyone! Read on to learn more.

Best Email Marketing App for Shopify Criteria

The best email marketing solution should be able to help marketers send personalized messages to their customers across multiple channels such as mobile, social media, text messaging, and more.

The platform lets you personalize every aspect of your communications, including subject lines, text, images, call-to-actions, and more. You can even use it to manage your SMS campaigns.

The platform should fit seamlessly into your existing workflows so you can focus on what’s important – growing your business.




FirePush is a Shopify app that automates retargeting and provides push notifications, SMS, and email campaigns to increase sales. The app sends support messages via web push notifications and runs abandoned cart recovery campaigns.

You can also set up an abandoned cart notification with three messages sent at a time of your choosing to catch a potential shopper’s attention and encourage them to complete their order.

A countdown timer for push campaigns is another feature of FirePush that gives customers a sense of urgency. You can also add an image to the push notification to increase its effectiveness.

You can also use push notifications for retargeting customers and encouraging them to make another purchase. You can use discount and inventory notifications to redirect visitors who want to buy a specific product.

FirePush offers several benefits:

  • Provides three channels in one application to support multichannel marketing;
  • Campaigns with automated push notifications, such as reminders for abandoned purchases;
  • Offers a variety of promotional options, such as flash sales and special offers;
  • Automatic delivery and confirmation of orders;
  • Offers flexible sign-up forms for acquiring subscribers;
  • Detailed reports are provided.


  • Free: $0.00/month;
  • Basic: $15/month;
  • Pro: $29/month.


Growave is an all-in-one marketing platform that enables you to send email campaigns, create loyalty programs, product reviews, wish lists, recommendations, and much more, as well as use social media. Do you want to reap all the benefits of working with an advertising agency without incurring additional expenses?

The app helps you reach your target audience comprehensively and efficiently. Wish lists, for example, with reminder emails, can help you bring back orders and reduce order abandonment. Customer loyalty is increased through loyalty and referral programs. Product reviews are simple to collect and share, increasing customer trust in your brand.

The key features of Growave are:

  • Increased traffic through a referral program;
  • By implementing loyalty and rewards programs, we have increased customer loyalty;
  • Email campaigns targeted at specific audiences;
  • Social proof and photo reviews increase conversion rates;
  • Interact more effectively with your customers with a comprehensive set of tools;

The price is:

  • Free plan;
  • Starter plan: $29.99/month;
  • Growth plan: $69.99 per month;
  • Enterprise plan: $299.99/month.

Active Campaign

Active Campaign

Active Campaign

ActiveCampaign is one of the most popular email marketing tools out there. They are known for building a robust email marketing automation platform that helps thousands of small businesses achieve better email marketing performance worldwide.

ActiveCampaign is a top email marketing tool with a 4.4-star rating on the Shopify App Store. The company’s customer experience automation platform helps over 130,000 businesses develop meaningful customer relationships worldwide. ActiveCampaign typically eliminates silos that hinder customer relationship channels, creating the ideal environment for your Shopify business to grow.

Their solution includes everything you need to build and manage campaigns, including email marketing, marketing automation, lead management, sales intelligence, and more. With over 500 pre-built campaigns, you won’t ever feel overwhelmed again.

They offer a wide range of integrations for major platforms like Shopify, Facebook, Slack, Salesforce, Stripe, HubSpot, and Zapier, making it easier to automate tasks and processes while saving time.

The company will also offer a 14-day free trial period to give its customers a taste of the services.

The team behind ActiveCampaign is incredibly active on Twitter. You’ll find regular blog posts, helpful articles, and videos about using their product.


The Shopify app Automizely Emails & Popups has a 4.9-star rating and promises to turn you into an open rate guru. It has a very user-friendly interface, and all the features are designed to help you connect with all your contacts to grow your business.

This app has everything you need to generate leads, increase conversion rates and accelerate sales. Opt-in email forms, responsive pop-ups, designer-created templates, and targeted push notifications are also included. In short, this app is designed to give you all the tools you need to grow your business.

Email marketing software is a powerful tool that allows you to create engaging email marketing pop-ups to attract leads. All your email marketing campaigns are optimized for mobile use, and customer service is available 24/7 via live chat or the extensive help center website.

Shopify Insights is a tool that lets you segment your email subscribers and send them personalized emails based on their purchases from your store. You can also use various pop-ups to collect email addresses in your store and use them to grow your email contact lists. To optimize your email campaigns, use the tool’s built-in integration with Shopify and the Shopify API, or visit

You will pay 11 per month if you want to send unlimited emails to up to 600 contacts. There are 6,000 contacts included in the Essential plan, which costs11permonthifyouwanttosendunlimitedemailstoupto600contacts.Thereare6,000contactsincludedintheEssentialplan,whichcosts25/month. Automizely is free for up to 300 contacts, but if you have thousands of contacts, the basic plan costs just $5/month.

Key features

  • Automatic sending of newsletters with special offers and seasonal promotions.

Avada Sms and Email Marketing

Avada Sms and Email Marketing

Avada Sms and Email Marketing

AVADA Marketing Automation is one of the most popular tools used by small businesses to automate their marketing activities and grow their customer base. It’s one of the top-rated online marketing platforms with over 50,000 active installations. And now you don’t even have to know how to code to use it.

AVADA makes it easy to set up automated emails, text messages, and pop-ups with built-in workflows, templates, and integrations. You can even import leads directly into your CRM, converting customers more effortless than ever.

Plans start at $9/month.

5.0 stars (111 reviews)



Email marketing software provider AWeber offers one of the most comprehensive libraries of pre-built email templates. Not only does AWeber provide over 700 different templates, but it also allows you to create custom messages using drag-and-drop. You can even use AWeber’s drag-and-drop editor to design your template.

The tool includes everything you would expect from a powerful email marketing app, including audience segmentation, autoresponders, and automated campaigns. With these tools, it’s easy to keep up with the latest trends while saving time and money.

Key features:

  • Choose from over 700 pre-built email templates.
  • Create emails quickly with a drag-and-drop email designer
  • Target customers based on their behavior and location with robust segmentation
  • Plan your campaigns with automated workflows

Who should use AWeber:

AWeber is an excellent Shopify app if you have a small subscriber list and are just starting with email marketing.

  • Those who need more advanced features may want to look elsewhere.

AWeber’s main features include:

  • Displaying pop-ups;
  • Every 15 minutes, data is synced;
  • There are over 700 email templates available.


  • Free trial for 30 days;
  • $5/month.

Campaign Monitor

Campaign Monitor

Campaign Monitor

Campaign Monitor is one of those tools that you either love or hate. Simple users might find it exactly what they need. But it won’t do the trick if you’re looking for something powerful. You’ll probably get frustrated when you try to use it.

That being said, Campaign Monitor does have some good points. For example, it offers a decent visual journey builder. And while it doesn’t offer many sophisticated segmentation options, you can divide customers into different segments based on location, purchase history, etc.

Campaign Monitor’s biggest drawback is that it lacks some key features. For example, it doesn’t support dynamic content, such as product recommendations. It also lacks many basic automation features, such as sending emails automatically, creating drip campaigns, or setting up autoresponders.

Overall, however, we think Campaign Monitor is a reliable tool. It’s easy to learn and offers a few useful features. We wish it had a little more power under the hood.

Main features:

  • Create email automation with this great visual journey designer
  • Customer segmentation features that increase revenue by leveraging customer data.
  • Marketing automation workflows
  • Shopify users should use this email app
  • Small businesses and beginners looking to start email marketing will find Campaign Monitor a great tool.


Rates start at $9/month, depending on the number of contacts.

Cm Commerce Email Marketing

Efficient segmentation to deliver messages to your clients at the right time and make any initiative and response a proper connection.

Collect and exploit feedback: Create trust by collecting and sharing ratings and photos for your brand, then immediately incorporate favorable reviews into your campaign.

Constant Contact

Constant Contact

Constant Contact

Constant Contact is one of the oldest email marketing suites and was founded in 1999. With over 30 million customers worldwide, it offers a wide range of tools for marketers who want to improve their emails’ open rate, deliverability, and conversion rate.

The email marketing app includes standard features such as sign-up form, segmentation, email creation, and email automation. The email builder works well, though UI is a bit clunky, especially compared to newer competitors. You can still find some lovely templates, though.

Although Constant Contact is quite outdated, it offers some valuable features that aren’t too common in this field. For example, a survey box, an event box RSVP, and a product box. These features make it easier to collect data and personalize emails better.

As for email automation, Constant Contact’s Workflow Builder is a bit basic. While it allows you to automate some processes within your campaigns, it doesn’t offer much flexibility. For example, you can’t send automated follow-up emails based on specific events.


If you are a blogger or want to create content and automate your workflow, ConvertKit may be just what you need. This tool can connect your blog or YouTube channel with your e-commerce store to create a seamless customer experience. With a drag-and-drop editor, you can quickly set up auto-responders, send emails, or even add custom HTML code to your campaigns.

You can also use ConvertKit to divide your list into different groups. For example, you can target specific groups of people such as “veterans,” “first-time buyers,” etc. Then you can create automated emails based on their interests.

The pricing plan starts at $24 per month and goes up depending on the number of contacts you have. The starter package includes everything you see above, RSS feeds, scheduled posts, and unlimited A/B testing. If you want to start small, you can try the 14-day free trial.


  • Email marketing made easy
  • Create beautiful emails without programming knowledge.
  • A landing page builder that allows you to build unlimited landing pages
  • Emailing without limits
  • Editor and landing page builder with drag and drop
  • Segmenting and tagging audiences
  • Free migration from a previous email marketing tool is also available.

Brands use ConvertKit because:

  • They want to build relationships with their customers.
  • They want to automate the follow-up of leads.
  • They want better customer support.

Dotdigital Email Marketing

Dotdigital Email Marketing

Dotdigital Email Marketing

Dotdigital is a powerful email marketing solution designed specifically for eCommerce businesses. To increase customer engagement and conversion rates, you can automate emails across all channels – including mobile and social media. It even lets you send personalized product recommendations based on what customers view on your website.

The app works with popular platforms like Shopify, BigCommerce, Magento, WooCommerce, WordPress, and others. And since it integrates with these systems, you don’t have to worry about another tool for your email marketing.


Drip is the app for you if you want to control every aspect of your workflow down to the smallest detail – no matter how often you send emails or call customers. With Drip, you don’t just automate tasks.

You manage your entire customer experience. From triggering events based on specific actions to visualizing everything happening, Drip ensures your team is always up to speed and ready to take action.

Key features include:

  • Automation workflows cover the entire customer journey, from trigger points like order placement, total spend, and even the brand your customer purchased.
  • Email builder for faster email creation
  • A/B testing to find out what works and what doesn’t

GetResponse: Ecommerce Marketing Automation

GetResponse Ecommerce Marketing Automation

GetResponse: Ecommerce Marketing Automation

GetResponse is one of the oldest email marketing platforms on the market. It’s been around since 1999, and it’s seen some ups and downs over the years.

But now it seems like they’re finally making a comeback. The customer base is growing again, and the company just launched a campaign tool called Campaign Builder.

You can create automated emails based on triggers, such as purchasing a product. GetResponse offers a generous freemium model that lets you try out all of its features for 30 days.

If you like what you see, you can upgrade to one of three paid plans that range from 15 per month to15permonthto99 per month for up to 1,000 emails sent. There are also two additional plans, GetResponse MAX and GetResponse MAX², which offer even more flexibility.

App features include:

  • Creating highly relevant campaigns is possible with deep data integration;
  • Segmentation options have been enhanced;
  • Follow-up that is smart and automated;
  • Create beautiful emails with this tool.


  • Free 30-day trial;
  • Monthly plans start at $5.

Hive.Co: Email Marketing

Hive.Co Email Marketing

Hive.Co: Email Marketing

With, you can send messages to qualified individuals based on their purchase history, commitment level, and socioeconomics. You can segment your list into groups depending on your goals. For example, you could target people committed to your brand, those who have purchased from you in the past, and those who live in certain areas. Then, you can use the segments to customize your messages.

Jilt Email Marketing

Jilt‘s goal is to make it easier for you to grow your business through email marketing. Jilt has you covered whether you want to expand your cart abandonment prevention strategy, increase customer retention rates, or simply automate your existing campaigns. Jilts believes in simplifying email marketing and is committed to assisting you in reaching your goals.

Jilt offers the following advantages:

  • Boosts profits in a short period;
  • Email-based abandoned cart prevention;
  • Newsletters in multiple languages;
  • Editing of letter designs is simple.


  • Plan for free;
  • Monthly growth plan: $29.

Kevy E-Commerce

Kevy E Commerce

Kevy E Commerce

The best way to ensure you reach your target audience is to send emails that reach them. With Kevy, you can personalize every email you send your customers without manually entering data into each campaign.

You’ll get real-time insights into how your campaigns are performing and what changes you should make to improve performance in the future. And because Kevy integrates with MailChimp, you don’t even have to worry about sending emails yourself – we take care of everything.


Klaviyo is an email marketing app built specifically for Shopify stores. With Klaviyo, merchants can send emails to customers and prospects in real-time, based on triggers set up within their store. Merchants can use pre-built email templates to kick off automated campaigns or build custom ones from scratch. And because Klaviyo works directly with Shopify, there aren’t any additional fees involved.

Key Features Include:

Email Templates – Create personalized messages easily with well-designed templates.

Automation – Set up automated emails triggered by events such as purchases or product reviews.

Integrations – Use Klaviyo to connect with over 100 different services, including Facebook, Amazon, PayPal, Stripe, and many others.

Marketing Automation Workflows – Build out complex automation that triggers multiple actions across your customer journey.

Text Marketing – Send text messages via mobile phones or desktop devices.

Machine Labs ‑ Email Marketing

Machine Labs ‑ Email Marketing

Machine Labs ‑ Email Marketing

Advertising on Shopify has become so automated that it’s easy to track all your promotional efforts in one place and begin to understand your customers. Let us help you do the information research and email distribution to help you automate and increase your sales. Advertising is now simply pulling data from Shopify in a single step and tracking all of your promotional campaigns in one place.

We make it simple for you to attract customers by sending them pre-written email campaigns encouraging them to repurchase. Make your message stand out from the crowd using our simplified email editorial manager. We have a library of 500,000+ outstanding free images, GIFs, image channels, and more.


MailChimp, one of the world’s most popular email marketing software providers, announced that it’d relaunched its collaboration with Shopify, making it easier for businesses to integrate their e-commerce store with their MailChimp accounts. Customers can now access their Shopify data directly from their MailChimp dashboard, making it easy to sync product information, customer profiles, and shipping addresses.

This feature brings together two of the most prominent players in digital commerce and enables merchants to reach their customers wherever they’re online. With over 200 million active users and millions of products on the Shopify platform, MailChimp offers a comprehensive set of tools to help brands build relationships with their customers and increase sale

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